Like you, I don't care where the nearest IKEA is. I don't need it; but for many in the UK they would consider facilities like a retail park being essential in the place they chose to live in.
The cost of rented property is linked to the cost of all property. People are buying property as an investment whether a holiday home, to live in or to let. I think on that basis you can say it is all part of our "consumerist" society.
I'm not so ignorant as to say the locals do not travel or experience other climes. Historically people from the Highlands & Islands have a greater record than most for going to the extremes of this planet. I was merely responding to the point that those who have travelled are perhaps in a better position to judge the grass is greener, by having seen the difference in life in other places.
Unfortunatly all your travelling has brought you to the same conclusion as most people who do not live in rural communitys ie; rural communitys are places you get away from life in, not places you start your life in.......
....and that's why so many "mature"people want to move to your area. They so often ARE people who started life in rural areas, went away to get work and when they had made a bit of money and experienced life elsewhere, have decided to return to the way of life they enjoyed in their youth........myself included.
Is it only local "locals" who are represented on this forum? Are the "incomers" too scared to speak up?